Iztok Sila is owner and director of Sila Consulting, a regional strategic consultancy and a habilitated senior lecturer for marketing, currently teaching at Doba Faculty of Applied Business and Social Studies Maribor, Gea College for Entrepreneurship, at the School for viticulture and enology (University of Nova Gorica) and at B2 Ljubljana School of Business. Iztok also teaches Project Management and Business Communication and Leadership at the Vocational College for Hospitality and Tourism at Bled. Before starting Sila Consulting, Iztok Sila was head of marketing and PR for the Mladinska knjiga Založba publishing house, and prior to that head of marketing for the Telekom Slovenije telecommunications company. He has been named »Marketing Director of the Year« by the Slovenian Marketing Association.

Iztok Sila has been involved in marketing for many years. He has collaborated with a variety of different companies and helped them achieve success as a member of various teams. Throughout his career, he has given lectures, hosted talks, moderated round-table discussions and (co-)organized marketing conferences, both home and abroad.

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Iztok Sila was one of the first MBA graduates from what is now known as the IEDC-Bled School of Management. He gained his formative professional experience working for some of the leading marketing agencies in Slovenia and Croatia. He has collaborated with international advertising and media agency networks and catered for excellent clients with exciting national, regional and global brands in a wide variety of sectors: from automotive, telecommunications and tourism to fashion, sports, culture and bookselling.

Throughout his career, Iztok Sila has been active in various professional associations and institutions, helping shape the marketing profession and steer its development. He is a mentor for programmes run by the Slovenian Marketing Association and the IEDC-Bled School of Management, President of the Supervisory Committee of the Slovenian Advertising Chamber. Iztok was President of the Board of the Slovene Ethnographic Museum, a long-standing member of the Management Board of the Slovenian Marketing Association and the Marketing Council of the Slovenian Olympic Committee.